Alicante University Summer Courses - Rafael Altamira Project

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From July 09 to July 26


Venue: University of Alicante campus. Germán Bernácer Building. Classrooms 5-6 1st floor
Contact hours: 60 hours (6 credits).
Fees: 180 euros for students and unemployed; 200 euros for professionals.


Registration: From March 1st until the course is full.
On-line registration available:


Director: José Manuel Casado Díaz Vicedecano Relaciones Internacionales.
Facultad de Ciencias Económicas y Empresariales.
Universidad de Alicante.

Secretary: Michael Christy. College of Business.
University of Missouri-Columbia

This three-week program, completely taught in English, is a unique opportunity for cross-cultural socialization between American and European students since classes are composed of students coming from the University of Missouri-Columbia (USA) and students from different European universities, including the University of Alicante. The program consists of two modules (please, read further details below), one offered by the University of Missouri-Columbia and one offered by the University of Alicante, during a three-week period. Each module comprises two courses; students participating in the program must attend one course of each module.

Classes run from Mondays through Thursdays (Fridays off)
Official Diploma: 7.5 ECTS credits (60 contact hours)

Classes are all in English and taught in the morning:

  9:00 to 11:00 Class Module A (Missouri)
11:00 to 11:30 BREAK
11:30 to 1:30 Class Module B (Alicante)

Class Module A
- (University of Missouri)

- Course 1: Special Topics in Management: Interpreting Organizations (Lecturer: Todd Chiles, University of Missouri)
In this course, you will learn to how to “read” and make sense of organizations. That is, you will learn how to interpret organizations; how to get a “finger on the pulse” of organizational problems and organizational life. To do so, you will use a powerful set of metaphors: machines, organisms, brains, cultures, and psychic prisons. Each metaphor will help you see organizations in new ways by using one aspect of your experience to understand another. This unique approach to interpreting organizations will give you an opportunity to deepen and sharpen your understanding of organizations.    

- Course 2: International Finance ( Lecturer: Ken Shaw, University of Missouri)
The main objective of this course is to learn how to be an effective global financial manager. The main emphasis is on gaining a solid understanding of the international monetary system and using this knowledge to effective manage in a multinational setting.

MODULE B - (Universidad de Alicante)

- Course 1: Intercultural Management: leading across international organizations (Lecturer: Prof. Pilar Barra, Finance and Accounting Department, University of Alicante)

Managers and business people must deal with the complexity of cultural differences. Business customs and practices are different around the world. Knowing how people and companies behave could be the key to success.  The objective of this course is to equip students with the tools to lead across a variety of cultures –effectively and confidently. The course will focus on: 1) introducing how national culture influences corporate culture; 2) recognizing cultural differences and their importance on business relationships;  3)  exploring intercultural communication;  4) learning both business etiquette and the way to negotiate; 5) analyzing the keys to improve business negotiations.

- Course 2: Marketing Applications: International Marketing, Marketing in the European Union and Tourism Marketing (Lecturers: María Dolores de Juan Vigaray, Felipe Ruiz Moreno, Juan Luis Nicolau. Department of Marketing, University of Alicante)

This course examines three relevant applications of Marketing principles: 1) Tourism Marketing, which focuses on the tourism marketing and its singular traits, explores the tourism marketing strategies that will have an impact on the future of the industry, and provides a local and global perspective on tourism marketing issues. 2) EU Marketing, where a global overview of European Marketing is provided, with European marketing strategies, understanding how the consumer mind works in a global market like Europe. 3) International marketing and its application to international business. For a growing number of companies, being international is no longer a luxury but a necessity for economic survival. These and other issues affecting the world economy, trade, markets, and competition will be discussed.



Thursday 26 july, Noelia Martínez Zamora (BITmarketing an online marketing agency Director) will give a presentation for the students in the Alicante Module - Marketing Applications.


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organized with


Facultat de Ciències Econòmiques i Empresariales. Universitat d'Alacant
Facultat de Ciències Econòmiques i Empresarials
Facultad de Ciencias Económicas y Empresariales


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