Alicante University Summer Courses - Rafael Altamira Project

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From July 12 to July 30

Venue: University of Alicante campus. Aulario I. Classroom: 22M and 23M
Contact hours: 60 hours.
Fees: 180 euros for students and unemployed; 200 euros for professionals.

Registration: From March until the course is full.
On-line registration available:

Phone contact: 34 (Spain)-96959821

Grants: Full details and on-line application available in May
Academic recognition: Certificate of credits (6 free elective credits or 7.5 ECTS) or recognition of the course duration (60 hours) by the Educational Science Institute of the University of Alicante.
Students need to attend at least 80% of the course hours to obtain an attendance certificate.

Accommodation: Specials rates available on our website.
Cultural activities: All students welcome.

Director:José Manuel Casado Díaz (Faculty of Economics and Business Studies, University of Alicante)
Co-director:Charles R. Franz (College of Business. University of Missouri-Columbia).


This three-week program, completely taught in English, is a unique opportunity for cross-cultural socialization between American and European students since classes are composed of students coming from the University of Missouri-Columbia (USA) and students from different European universities.

The program consists of two modules (please, read further details below), one offered by the University of Missouri-Columbia and one offered by the University of Alicante, during a three-week period. Each module comprises two courses; students participating in the program must attend one course of each module.

Classes will be four days per week, from Monday to Thursday, starting on July 12 and finishing on July 30. Classes will be scheduled from 9 a.m. to 2 p.m.

Students wishing to gain credit for the program must attend at least 80% of the program’s course hours and fulfill the requirements set by each professor. Attendance will be taken twice daily by means of attendance lists (one for each session) that each student will be asked to sign.

- (University of Missouri-Columbia)

- Course A: Current Issues in Marketing

- Course B: Topics in international business

(Universidad de Alicante)

- Course A: Business consulting

- Course B: Marketing Applications: Tourism and Pan – European Marketing and Brand Management



(taught by professor Prof. John F. Bennett)

Marketing does not operate in a vacuum, but rather in a complex and changing marketplace environment. The environmental forces faced by marketers offer both opportunities and threats and can have a significant impact on strategic and tactical decisions made by marketers.

By carefully studying the environment, marketers can adapt their strategies to meet new marketplace challenges and opportunities. In this course, we draw from current business periodicals to raise our awareness of what is happening in the marketing environment and how trends and the effectiveness of strategies marketers employ. We will also have an in depth discussion of several key issues that potentially could impact every industry and consumer in the global marketplace.

(taught by professor Michael T. Christy)

This course will focus on a variety of issues related to the increased globalization and international trade that have been critical to the growth of the world economy.  The topics to be discussed include the following:

  • why an understanding of international business will be, more than ever, essential for a successful career in this century
  • the widespread benefits associated with international trade,
  • the importance of trade to economic growth and political stability,
  • the influences of cultural, ethical and religious traditions,
  • political economy and foreign direct investment
  • national and local competitive advantages and disadvantages,
  • the impact of technology on the development of new markets,
  • the rise of emerging markets,
  • the impact of financial interdependencies, particularly in light of the recent financial crisis, and
    current issues as deemed to be relevant.

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(taught by professor Luis Rodríguez Manfredi)

Practical course on main business consulting areas. Real case study resolution and presentations.

The course starts with an overview of its contents aiming to achieve a global view that integrates all modules in the syllabus. Each module starts with a theory lesson, followed by a real case study. In the second part of the course, students will prepare their presentations on different business consulting topics proposed by the instructor, together with a multiple choice test for the rest of the students. Presentations will take place at the end of the course.


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(taught by Prof. Juan L. Nicolau, Prof. Felipe Ruiz, Prof. Eva Toledo)

This class covers three topics, one per week:

Tourism Marketing. The objectives of this part are to provide an opportunity for students to:

  • understand the nature of tourism marketing and its singular traits.
  • develop interpersonal skill through classroom assignments.
  • explore tourism marketing strategies that will have an impact on the future of the industry.
  • provide a local and global perspective on tourism marketing issues.


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organized with


Facultat de Ciències Econòmiques i Empresariales. Universitat d'Alacant
Facultat de Ciències Econòmiques i Empresarials
Facultad de Ciencias Económicas y Empresariales


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