Alicante University Summer Courses - Rafael Altamira Project

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SUMMER COURSES 2009

SUMMER BUSINESS PROGRAM
FROM JULY 13 TO JULY 30

Venue: University of Alicante campus. Aulario I.
Classroom: 22M and 23M
Contact hours: 60 hours.
Fees: 180 euros for students and unemployed; 200 euros for professionals.

IMPORTANT MESSAGE:
THOSE STUDENTS ENROLLED IN THE SUMMER BUSINESS PROGRAM AND STAYING IN VILLA UNIVERSITARIA, PLEASE MEET AT THE RECEPTION LOBBY IN THE VILLA ON MONDAY, 13th, AT 8.30 AM, AND AN ORGANIZATION MEMBER WILL ACCOMPANY YOU TO THE CLASSROOM.

Director: José Manuel Casado Díaz (Facultat de Ciències Econòmiques i Empresarials. Universitat d'Alacant).
Co-director: Charles R. Franz (College of Business. University of Missouri-Columbia).

 

This three-week program, completely taught in English, is a unique opportunity for cross-cultural socialization between American and European students since classes are composed of students coming from the University of Missouri-Columbia (USA) and students from different European universities, including the University of Alicante.

The program consists of two modules (please, read further details below), one offered by the University of Missouri-Columbia and one offered by the University of Alicante, during the three-week period. Each module comprises two courses; students participating in the program must attend one course of each module.

The schedule of classes will be four days per week, from Monday to Thursday, starting on July 13 and finishing on July 30. Classes will be scheduled from 9 a.m. to 2 p.m.

Students wishing to gain credit for the program must attend at least 80% of the program’s contact hours and fulfill the requirements set by each professor. Attendance will be taken twice daily by means of attendance lists (one for each session) that each student will be asked to sign.


MODULE 1
- (University of Missouri-Columbia)

- Course A: Project management

- Course B: Topics in international business


MODULE 2 -
(Universidad de Alicante)

- Course A: Business consulting

- Course B: Retail marketing

 

MODULE 1

PROJECT MANAGEMENT
(taught by professor Charles R. Franz)

The general purpose of the course will be to introduce the student to the problems and issues of managing projects and give actual experience in managing a case project using Microsoft Project software. 

The course will emphasize using Microsoft Project software to develop competencies with the software to plan projects, schedule and organize resources to implement the project, and produce a wide variety of reports for providing decision-making information to control the time and budget of a project. 

At the end of the course, the student will be able to understand the stages of project planning and implementation and should have accumulated a set of experiences with Microsoft Project software that would enable managing a small to moderate sized project successfully. The student should also be able to evaluate the feasibility of others who would claim that a project can be accomplished with specific time and budget constraints.

For further details about the course schedule, grading system and syllabus, please click here.

 

TOPICS IN INTERNATIONAL BUSINESS
(taught by professor Michael T. Christy)

This course will focus on a variety of issues related to the increased globalization and international trade that have been critical to the growth of the world economy.  The topics to be discussed include the following:

  • the widespread benefits associated with international trade,
  • the influences of cultural, ethical and religious traditions,
  • political economy and foreign direct investment,
  • national and local competitive advantages and disadvantages,
  • the impact of technology on the development of new markets,
  • the rise of emerging markets,
  • the impact of financial interdependencies, particularly in light of the crisis currently underway, and
  • other topics as deemed to be relevant.

For further details about the course schedule, grading system and syllabus, please click here.

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MODULE 2

BUSINESS CONSULTING
(taught by professor Luis Rodríguez Manfredi)

The general purpose of the course will be to introduce the student to the practice of the main business consulting areas: company and commercial law, finance management, accounting and audit, tax, intellectual property and international commerce. Students will solve real case studies and will prepare presentations. At the end of the course, the student will have a general knowledge on the basics of business consulting.

This course is based on the instructor’s experience as a business consultant and therefore it will analyze consulting areas from a European approach. However, in a globalized business environment, solutions will be highly applicable to US companies. By using this approach, students will gain both an international consulting training, together with a basic overview of the Spanish local matters.

For further details about the course schedule, grading system and syllabus, please click here.

 

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RETAIL MARKETING

(taught by professor Mayo de Juan Vigaray)

This is a course designed to build on the student’s knowledge of retailing in the marketing field. This course examines the importance of the retailing strategy and store management.

Atmospherics and visual merchandising techniques will be combined with customer service and promotion tools with the objective of communicating with the consumer and to gain competitive advantage in this field.

The course will explore what's new in retailing since it is so well known as a fast-moving and dynamic sector. With innovations in store formats, supply chains, and delivery channels, today's retailer can be anywhere, at any time with anything. Out-of-town, in-town, edge-of-town, on-line, off-line and just-in-time, the possibilities for the future seem endless.

Retail Marketing Managers need to be able to communicate effectively with actual and potential customers to succeed with their business. Greater awareness of the process and the ability to evaluate those processes would benefit students entering the retail sector.

For further details about the course schedule, grading system and syllabus, please click here.

 

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organized with

 

Facultat de Ciències Econòmiques i Empresariales. Universitat d'Alacant
Facultat de Ciències Econòmiques i Empresarials
Facultad de Ciencias Económicas y Empresariales

 

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